Personal brand edit©

Your story. Your brand. Your visibility. refined, elevated, and unapologetically YOU.

Do you feel like your online presence doesn’t truly reflect the powerhouse you are? Like your expertise, your personality, and your story are all amazing but scattered, inconsistent, or just not getting noticed?

The Personal Brand Edit © is here to change that.

This isn’t just another photoshoot. This isn’t a generic “update your socials” session. This is a strategic, high-impact personal brand experience designed to help you:

Clarify your message so every word you share communicates your expertise and authority.
Elevate your visuals to match your boldness and brilliance—images that capture your personality, story, and unique style.
Show up confidently online and offline, building a magnetic presence that attracts the clients, opportunities, and recognition you deserve.

Say Yes to a fearless you

This is for the ENTREPRENEUR who’s ready to stop shrinking.

You know you have something brilliant to offer and is done playing small. You’re the one who’s ready to stop holding back, stop waiting for the “perfect moment,” and fully step into your power.

You’re tired of just dabbling or doing things in bits and pieces. You want the full, unapologetic immersion. You want your message, your story, and your presence to finally match the boldness of your ideas.

You’re ready to:

Step out of the shadows and show the world your expertise, authority, and brilliance.
Stop playing safe and start owning every part of your story.
Build a personal brand that isn’t just polished, but magnetic, fearless, and fully aligned with who you are…

The Personal Brand Edit © is for you.

WHAT YOU WALKAWAY WITH

The 8-Week Sprint to build your Authority.

We don't just take photos; we build the entire ecosystem around them. Over 8 intensive weeks, we strip back the noise and build a personal brand that does the selling for you.

Here is exactly what is included in your investment:

01. BESPOKE VISIBILITY STRATEGY The Foundation. No more guessing. We start with a deep-dive strategy day to define exactly who you are, who you serve, and the legacy you want to build. We create a visibility plan that doesn't just "look good" on paper—it feels natural to you, ensuring you can actually stick to it long-term.

02. SIGNATURE MESSAGING & VOICE The Cut-Through. Visibility is useless if you are saying the same thing as everyone else. We develop your core content pillars, your "non-negotiable" opinions, and a tone of voice that commands authority. You will leave with clear content direction so you never stare at a blank screen again.

03. THE EDITORIAL BRAND SHOOT The Hero Assets. This is where the strategy comes to life.

Pre-Production: Full concept planning, mood boards, and shot lists.
The Shoot: A fully directed session where I bring the energy and guidance to capture you at your best.
The Delivery: A gallery of high-resolution, on-brand assets ready for your website, PR, and socials.

04. SOCIAL MEDIA STRATEGY The Roadmap. We take your new photos and message and turn them into a plan. You will receive a tailored strategy on how to launch your new brand, ensuring your content connects with your ideal client from Day 1.

05. PROFILE OPTIMISATION & DESIGN The Digital Shop Window. Your first impression happens before you even speak. I will personally audit and redesign your LinkedIn and Instagram bios, headlines, and visual grids to ensure your digital presence matches the premium level of your work.

06. WEEKLY MENTORING & ACCOUNTABILITY The Partnership. You are not doing this alone. For 8 weeks, you have my support, guidance, and creative direction in your pocket. We have weekly check-ins to keep you on track, overcome wobbles, and ensure you launch with absolute confidence.

THE RESULT? No more procrastinating. No more over-perfecting. You walk away with a business that looks like an empire and a strategy that allows you to claim your space in the industry.

Book a call

Hey I’m Lauren

I’m Lauren McWilliams—Visibility Strategist and Co-Founder of Elara Community & Events.

I help bold founders and corporate leaders stop hiding behind their business and start leading it.

For too long, we’ve been told that visibility is just about posting more content or taking a pretty headshot. I disagree. Visibility without strategy is just noise.

Whether I’m hosting 60 women at a Lead Out Loud event, aligning your corporate team’s image, or directing your Personal Brand Edit, I blend high-level reputation strategy with editorial creative direction.

My mission is simple: To ensure you are not just seen, but understood. It’s time to become unignorable.

In just the last 2 weeks I can feel a real shift in my mindset but also in potential opportunities that are coming my way. I've got nothing concrete to celebrate yet, nothing confirmed, no sales but I feel like since turning up and being visible instead of hiding, things are really changing for the better. It's like a fog has cleared and I can clearly see all the possibilities and opportunities I couldn't see before and more importantly I am being seen.— Lisa

THIS ISN’T ABOUT CREATING PRETTY PICTURES. IT’S ABOUT OWNING THE ROOM BEFORE YOU EVEN ENTER IT.

Stop chasing the algorithm and start commanding it. The Personal Brand Edit is designed for the entrepreneurs and leaders ready to stop shrinking and start leading.

It’s time to gravitate your audience to your orbit, so that you can…

Command Authority: Move from "one of many" to the only choice in your industry.
Lead the Narrative: Close sales with ease because your presence has already done the heavy lifting.
Ignite Obsession: Create a brand presence so magnetic that your audience wouldn't dream of missing your next move.

A one-time brand shoot won't get you there. Static images can’t capture a woman in her evolution. If they’ve "seen it all before," it’s because you’ve outgrown your current visual skin.

It’s time to stop following the trends and start walking your own runway.

Claim your space