visibility strategist based in the North East.

I’m a visibility strategist and mentor for entrepreneurs, small teams, and leaders who are ready to build confidence, clarity, and presence that actually feels good.

I started out as a brand photographer, helping people look confident on camera. But what I quickly realised was that most people didn’t feel confident behind the scenes. They were following strategies that didn’t fit, burning out, and losing the joy in showing up.

So I shifted my work from helping people look confident, to helping them be confident.

My Story

When I first started my business, I did what everyone else does… I tried to follow the “rules.” I showed up how I thought I should. And honestly? It didn’t feel good.

Over the years, through a lot of learning, investing, experimenting, and yes, getting it wrong, I realised something powerful:

Their way isn’t my way and that’s the point.

It’s this realisation that’s shaped everything I do today.
Now, I help others discover their way, to find their spark, their strategy, and their confidence to show up unapologetically as themselves.

How I Work

My approach is simple but powerful: it’s about alignment, confidence, and action.
Whether we’re working 1:1, in a team, or within an organisation, I help you strip away the noise, reconnect with what makes you unique, and build visibility that feels energising, not exhausting.

Through my signature YOU Method©, we focus on:

• Assessing where you are and what’s holding you back

• Aligning your message and presence with your personality and goals

• Activating your strategy with clarity and purpose

• Amplifying your confidence so you can keep growing sustainably

Beyond the Strategy

Yes, I’ll help you find your visibility strategy but I’ll also help you rediscover the confidence and energy that make everything click.

My clients often tell me they leave our sessions not just with a plan, but with belief. Belief in their message, in their voice, and in their ability to show up boldly as themselves.

Because that’s the real magic of visibility, it’s not about being everywhere, it’s about being you.