Showing YOU in what you do
I help entrepreneurs, teams, and leaders build visibility with confidence, clarity, and a strategy that’s made for them.
Imagine showing up with confidence, clarity, and passion.
You know you’re meant to make an impact, whether that’s leading your business, guiding your team, or inspiring others with your work.
Instead of feeling drained by visibility, you feel energised by it.
You have a strategy that feels natural, not forced.
Your message connects, your confidence shines, and showing up actually feels good.
When you stop trying to fit into someone else’s strategy and start owning your own, that’s where the magic happens.
Hi! I’m Lauren McWilliams
I’m a visibility strategist, mentor, and the biggest believer in showing up as you. I started out as a brand photographer, helping people look confident on camera but what I discovered was that most of us didn’t feel confident behind the scenes. So now, I help entrepreneurs, teams, and leaders build visibility that feels natural, empowering, and aligned with who they really are.
I bring a mix of strategy, mindset, and a whole lot of energy to everything I do because when you feel confident being yourself, that’s when your visibility truly shines.
Because a strategy that doesn’t feel like you will never work for you.
Most visibility advice tells you to follow a formula. They give you the "perfect" posting schedule, the "viral" hooks, and a persona to play. But for the woman who has spent years in the corporate world, the last thing she needs is another mask to wear.
The YOU Method is different. It’s an approach that puts your essence, your experiences, your values, and your personality at the absolute centre of the frame.
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We don’t look at industry trends; we look at you. We unearth the stories, the expertise, and the "why" that makes your work undeniable. This is about finding the signal in the noise and identifying the unique value only you can bring.
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Visibility is 20% strategy and 80% mindset. We work through the "inner belief code"—the silent hurdles that make you want to talk yourself out of showing up. We build the trust you need to step out with pride, knowing your voice is ready.
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No more "marketing as a science." We create the assets, the words, the imagery, and the presence, that feel like a natural extension of who you are. Whether it’s through story-led copy or high-end photography, we ensure your external brand matches your internal authority.
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You aren't doing this alone. This is about having someone in your corner for the "wobbles" and the big questions. We take that aligned foundation and turn up the volume, ensuring you are seen by the right people, in the right places, for the right reasons.
Based on Values, Built on Trust
The YOU Method isn't just a process; it’s a partnership built on:
Collaboration: We build this together. Your expertise, Your strategy.
Connection: Moving past "reach" and focusing on true resonance.
Freedom: Breaking the rules of "standard" marketing to find what feels light.
Expression: Giving yourself permission to be seen in full color.
Trust: Deepening the belief in yourself and the impact you’re here to make.
"The goal isn't just to have a plan on paper. It’s to have the confidence to step into the light, knowing that every time you speak, you are speaking your truth."
Most visibility advice tells you to follow a formula. They give you the "perfect" posting schedule, the "viral" hooks, and a persona to play. But for the woman who has spent years in the corporate world, the last thing she needs is another mask to wear.
The YOU Method is different. It’s an approach that puts your essence, your experiences, your values, and your personality at the absolute centre of the frame.
Lisa- Coach and Facilitator
I have had an wonderful experience working with Lauren she is incredibly knowledgeable and insightful with a natural ability for engaging clients to play big, stretch their comfort zones to become the best version of themselves and elevate their businesses. She does this with practical guidance, tools and lots of encouragement whilst holding you accountable for taking action to achieve your goals and the steps that align with your business strategy.
Work with me
The Vibe: Energetic, collaborative, and high-impact. These are for the groups and teams ready to shake off the "quiet" and find their collective voice. It’s an immersive deep dive into visibility that leaves everyone with a concrete roadmap and the audacity to use it.
Intimate, bespoke, and transformative. This is my highest level of proximity. Over a set container of time, we walk through the YOU Method together. We move from the "Discovery" phase all the way to "Amplification." It’s about more than just a strategy; it’s about the mindset shift required to own your space as an industry leader.
is a high-proximity, 8-week partnership where we work with you and for you. We’ll bridge the gap between your professional expertise and a creative, story-led brand that finally matches your caliber.