Why Choose Lauren McWilliams?

Because I don’t just take photos, I help you show up in your business with purpose and power. My approach blends brand photography with bold visibility strategy, meaning every image we create is backed by intention and aligned with your bigger goals. You won’t walk away with just pretty pictures, you’ll walk away with confidence, clarity, and content that actually works for you.

What does working with you include—strategy, photos, both?

All of my offers are rooted in strategy. Whether you book a one-off photoshoot, a Bold Type strategy session, or go all in with Your CEO Year, we always start with your vision and end with aligned, impactful content. I help you get clear on your message, create a plan that fits your energy and business model, and bring it to life visually. Strategy and photography aren’t separate here, they’re designed to work hand-in-hand.

Do You Only Work In Newcastle upon Tyne?

While Newcastle is home and will always have my heart, I love to travel for my clients. I regularly work in cities like London, Manchester, Liverpool, and Edinburgh and I’m open to new adventures! If we can plan it and I can get there, I’m in. Let’s chat about the best location for your story.

What is ‘Your CEO Year’ and who is it for?

Your CEO Year is a high-touch, year-long partnership for bold entrepreneurs who are ready to evolve, grow, and be seen. It combines quarterly brand shoots, tailored strategy, and ongoing creative support so your content, messaging, and visibility stay consistent as your business grows. It’s for the visionary who’s done playing small and wants to show up as the leader they truly are.

What are Bold Type Strategy Sessions?

Bold Type sessions are 60-minute 1:1 strategy deep dives designed to get you unstuck, unlock new ideas, and build a personalised visibility plan you’re actually excited to follow. Whether you’re planning a launch, shifting direction, or ready to be more visible without the burnout, these sessions give you direction, clarity and bold new energy.

How Much Time Do I need to Invest In Working With Me?

It depends on the package, but all of my work is designed to fit around your real life. Most clients spend 30 mins to 2 hours on prep work (you may get a guided workbook, questionnaires), plus our session or shoot time. With Your CEO Year, you’ll have regular strategy calls, photoshoots and creative support but it’s all structured and supported so it never feels overwhelming.

Do I Need To Know About My Brand?

Having a clear brand message, tone and visual identity definitely helps us create stronger content but you don’t need to have it all perfect. I’ll guide you through the questions that matter, and if you need deeper brand work before we shoot, I can connect you with trusted brand specialists.

Do you help plan and design the shoot?

Absolutely. After our strategy session, we co-create the shoot concept, based on your goals, audience, energy and brand vibe. I help you plan outfits, props, locations and storylines, so you arrive on the day feeling prepped, supported, and ready to enjoy the experience.

What If I Hate Having My Photo Taken, Can You help Me?

So many of my clients start here. I get it. That’s why we focus on comfort, confidence, and clarity before you ever step in front of the camera. Whether you’re shy, introverted, or just unsure how to show up, I’ll guide you every step of the way, with strategy, styling, direction, and encouragement. I also offer virtual sessions if you want to dip your toe in first.

Still got questions?

Let’s talk it through. Whether you’re curious about a package, unsure what you need, or want help choosing the right direction—I’m here for it. Book a free discovery call